Hello! My name is Joel Caruso and I design user experiences starting with research and strategic thinking, evolving into clear and purposeful visual design. UI Design, UX Design, Identity Design, Digital Strategy, Interaction Design, and Front-End Development are some of the areas where I will use my skills to take your creative project to the next level.
I received my BA in Psychology and Communication Design from Skidmore College. Over the last 14 years I've had the opportunity to design for professional organizations including Deloitte & Touche, Milliman, Dana-Farber Cancer Institute and worked on ad campaigns for brands such as Activision, Amtrak, The Bahamas, Fidelity, McDonalds, Ocean Spray, Progressive, Radio Shack, Royal Caribbean, Tropicana, truth, and as an independent contractor for a variety of clients under the umbrella Caruso & Co. Design Studio where I focus on information design and innovative, responsive UI design for strategic web applications. View Resumé.
We'll start on a project together by sketching out a plan.
Maybe you have a specific idea about what the end result needs to be, or you may have a more general idea about what you'd like to accomplish and would like to talk through some possibilities. Here are a few of the questions we'll need to answer to get the project started on the right path:
After initially discussing your project and sketching out a plan of action, the design magic begins!
I will take what I've learned from our conversations and do any additional research necessary in order make more specific recommendations. We will cover all major features and decide what stays and what goes. I will suggest we keep relevant features that will contribute to the overall success of the project as we've previously outlined in our talks, and remove any unnecessary distractions. Your constant feedback will be key throughout each step of the design process — the specifics will depend on the type of project, but will likely include:
Hello! What can I help you with?