Mobile web app connecting DJs with clubgoers: request tracks while the DJ spins at your favorite club.
nightclub, club, html5
FB app for sharing music connected with your Last.fm or Pandora playlist with friends. Also available as a standalone widget
last.fm, facebook app, pandora
UX design, creative direction, UI design, infographics. Joel Caruso focuses on UX design, user research, interface design, and front-end website development.
UX designer, Joel Caruso, web design, freelance designer, art director, digital strategy, infographics, identity, user flows, information architecture, data visualization, artist.
Hello! I design user experiences starting with research and strategic thinking, evolving into clear and purposeful visual design. UX Design, Digital Marketing Strategy, Interaction Design, and Front-End Development are some of the areas where I will use my skills to take your creative project to the next level.
I received my BA in Psychology and Communication Design from Skidmore College. Over the last 16 years I've had the opportunity to design for professional organizations including Deloitte & Touche, Milliman, Dana-Farber Cancer Institute and worked on ad campaigns for brands such as Activision, Amtrak, The Bahamas, Fidelity, McDonalds, Ocean Spray, Progressive, Radio Shack, Royal Caribbean, Tropicana, truth, and as an independent contractor for a variety of clients under the umbrella Caruso & Co. Design Studio where I focus on information design and innovative, responsive UI design for strategic web applications. View Resumé.
Creative UX Lead Qlik / New York, NY [ 4/2014 — present ]
Creative Director Caruso & Co. Design Studio [ 9/2009 — present ]
Senior UI Developer Arnold Worldwide / Boston, MA [ 10/2008 — 9/2009 ]
Interactive Designer Arnold Worldwide / Boston, MA [ 10/2006 — 10/2008 ]
Graphic Designer The Kessler Group / Boston, MA [ 6/2005 — 10/2006 ]
Graphic Designer Fish & Richardson P.C. / Boston, MA [ 12/2001 — 11/2004 ]
Digital Production Specialist The Greco Ethridge Group / Boston, MA [ 6/2000 — 8/2001 ]
We'll start on a project together by sketching out a plan.
Maybe you have a specific idea about what the end result needs to be, or you may have a more general idea about what you'd like to accomplish and would like to talk through some possibilities. Here are a few of the questions we'll need to answer to get the project started on the right path:
What are we creating?
Define creative & technical specifications.
What are you hoping to accomplish?
Discuss project objectives and desired results.
Who is the target audience?
The creative and UI design stages will focus on addressing their needs/concerns.
deadline & deployment?
The schedule and requirements will help frame the project scope into a tangible plan which I will use to provide you with an accurate quote.
What about project logistics?
We'll cover any assets needed, how invoices are handled, and ensure the feedback process keeps the project moving according to plan.
After initially discussing your project and sketching out a plan of action, the design magic begins!
I will take what I've learned from our conversations and do any additional research necessary in order make more specific recommendations. We will cover all major features and decide what stays and what goes. I will suggest we keep relevant features that will contribute to the overall success of the project as we've previously outlined in our talks, and remove any unnecessary distractions. Your constant feedback will be key throughout each step of the design process — the specifics will depend on the type of project, but will likely include:
I begin to map out the plan and bucket specifics we've talked about in more concrete terms.
Here's where I explore concept design through sketches.
Interface/Visual Design & Prototyping
All the pieces come together, rapid prototying and mockup iterations help focus the message and keeps the project moving swiftly forward on track.
If we're building your website, I'll be testing it in every browser, under all circumstances, and by as many people as possible. If we're designing your logo, I'll be triple checking that it comes across as intended and quadruple checking every pixel is in place.
Analyze > Revise
In order to deliver a product of the highest quality, we need to listen to user feedback, analyze how the product is being used, identify where improvements can be made, and stay on top of the latest technology & social trends to ensure the product remains relevant. Some things are constantly evolving — technology changes the methods your audience uses to interact with your brand, and culture constantly reshapes the window of social perception that can alter how your audience views it. Part of my commitment to your project is to understand and recognize these factors and use them to not only deliver a product that works as well as we've planned, but is also built to stay ahead of the curve.
I have worked with many programming languages, frameworks, API's, and can quickly adapt to new technology. Expertise includes:
UX / UI / IA / HCI / Visual Design / Art Direction / Project Management / Digital Strategy & Marketing
Vectors / Pixels / Web / Animation / Video / Adobe Creative Suite I especially ♥ Illustrator, PhotoShop / Prototyper / Maya
AS3 / HTML5 / CSS3 / PHP / SQL / JS / Jquery / Web Apps / iOS / Android / Widgets
OOP / MVC / APIs / CMS / SEO / SVN / FB / Social / Mobile / Analytics
Hello! What can I help you with?
Interactive Flash Animation
Print Design and Marketing Materials
- Always seeking new opportunities and challenges, designing strategic solutions to make the world a more connected, informed, beautiful place for us all.
- Designer/Owner at Caruso & Co. Design Studio
September 2009 - Present
Focused on providing the highest quality web design and development, social marketing, identity design, and digital brand strategy services for agencies, small businesses, startups, and entrepreneurs.
Senior UI Developer at Arnold Worldwide
October 2008 – September 2009
User interface and animation design and development, focusing on web 2.0 style interactions and modular application frameworks.
Interactive Designer at Arnold Worldwide
October 2006 – October 2008
Designed and created flash mini-sites, banners, and other interactive modules and animations. Worked on a variety of accounts such as Activision, Fidelity, McDonalds, Royal Caribbean, Truth.
- Webby Awards
- New York Festivals Advertising Awards - Bronze World Metal
- South Florida Fair Art Award - First Place
- Skidmore College, BA Psychology/Art
- AIGA, LLC